Abstract Public Relations is a vital part of a comprehensive marketing program. Every company, whether large or small, should have a PR group in place for unanticipated moments. PR should also be used on a regular basis and partnered with other marketing and advertising essentials. This paper will describe three major companies that have effective public relations. Introduction Public Relations adds power to your overall company image. When major magazines write about your company, this …
showed first 75 words of 1651 total

showed last 75 words of 1651 total
…cost effective of all promotional activities, and of course in some cases, it is FREE!!!! . References: Brigham Schully website http://www.brighamscully.com/tips/EFFECTPR.htm. Coca-Cola website http://www2.coca-cola.com/ourcompany/index.html. Fanta website www.fanta.com/index.jsp. Toys "R" Us website http://www2.toysrus.com/about/index.cfm. USATODAY website http://www.usatoday.com/money/advertising/adtrack/2002-02-11 ad-track-toysrus.htm. Wal-Mart website http://www.walmartstores.com/wmstore/wmstores/Mainnews.