This is a preparation for the Canon Case which was given at the Universiteit Maastricht exam 2004! 9 pages!!!
View Paper
ESSAY DETAILS
Words: 3530
Pages: 13
(approximately 235 words/page)
Pages: 13
(approximately 235 words/page)
Essay Database > Society & Culture > Education
CANON CASE
1.<Tab/>Relate Canon's introduction of copiers to Europe with companies' usual internationalization process.
Pattern of internationalization can be measured along five scales:
-<Tab/>Degree of similarity: first only in home-market (Japan), as the internationalization process continued, they started to go to other less familiar markets
-<Tab/>Number of countries: first only in Japan, later in Europe (1957) and the US (1955)
…
showed first 75 words of 3530 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed first 75 words of 3530 total
showed last 75 words of 3530 total
…amp;gt;Different mass production systems -<Tab/>Canon's major focus on production: time saving, short work cycle (Olivetti long work cycle) -<Tab/>Cultural differences (but: Philosophy of coexistence) -<Tab/>No experience in these kind of ventures Conclusion:  Different motives  Difficult to combine/manage/control both companies  Adjustments will have to be made  Importance of detailed contract
…amp;gt;Different mass production systems -<Tab/>Canon's major focus on production: time saving, short work cycle (Olivetti long work cycle) -<Tab/>Cultural differences (but: Philosophy of coexistence) -<Tab/>No experience in these kind of ventures Conclusion:  Different motives  Difficult to combine/manage/control both companies  Adjustments will have to be made  Importance of detailed contract
