This essay is about the campaign for presidency. It includes the use of frontloading in presidential primaries and its effects and how the media's bias effects the campaign.

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There are many different parts of the political election campaign. This campaign is a vital element of a democratic system. The media plays and important role in the way we view the candidates in the campaign. "The media report and comment upon the process and voters respond with enthusiasm, disgust, or indifference." Voters are "news consumers" and when they watch the news their "attitudes about politics are being shaped." According to research journalists are more …

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…Company, 1988), Thomas E. Patterson, The Vanishing Voter (New York: Vintage Books), 16. Thomas E. Patterson, The Vanishing Voter (New York: Vintage Books), 68. Thomas E. Patterson, The Vanishing Voter (New York: Vintage Books), 68. Philip Seib, Whos in charge? How the Media Shape News and Politicians Win Votes (Dallas: Taylor Publishing Company, 1988), 7. Robert E. Denton, Jr. The 2000 Presidential Campaign, A Communication Perspective (Westport: Praeger Publisers 2002), 28. Robert E. Denton, Jr. The 2000 Presidential Campaign, A Communication Perspective (Westport: Praeger Publisers 2002), 226