Introduction The following Strategic Management plan evaluates Citigroup's competitive position and internal and external environments to determine strategic direction. Through the strategic formulation framework, various internal and external inputs are matched to critical success factors. Alternative strategies are then derived and chosen. Each section, including the competitive analysis, internal and external analysis, and environmental screening, leads to the final part of the paper, strategic selection. The plan recommends that Citibank should select an aggressive strategy …
showed first 75 words of 9010 total

showed last 75 words of 9010 total
…only the bank's mission and objectives but also maximizes its external and internal audit factors and past strategic successes. The paper applied the strategic formulation analytical framework to reach its conclusion. It did so by building upon prior internal and external inputs and matching inputs to the Strategic Position and Evaluation Matrix (SPACE) matrix. The SPACE matrix helped create the Quantitative Strategic Planning Matrix (QSPM), which ultimately provided a direction to the team's final decision.