Doug Warbrick and Brian singer first started Rip Curl during the 60's. The company originally was making surfboards and did quite well in the highly competitive market of the time, but in the 70's, they made a change they took them from a good company, and made them into a great company. They saw the needs of the surfers, and knowing what the surfers wanted, ventured into making wetsuits. The first wetsuits by Rip Curl …
showed first 75 words of 483 total

showed last 75 words of 483 total
…help the smaller employees, it really improves the quality of work and morale because the people know that someone actually does care about quality and not just making money. You can tell from the company mission statement that Rip Curl are not just about making money, its quality of the product and about the best you can buy and also about trust in the customer so that they will come back to the products again.