The three factors that distinguishes services marketing from product marketing are Intangibility, Inseparability and Heterogeneity You cannot own and store a service like you can a product. Services are used or hired for a period of time. For example when buying a ticket to the USA the service lasts maybe 9 hours each way , but consumers want and expect excellent service for that time. Because you can measure the duration of the service consumers become more …
showed first 75 words of 655 total

showed last 75 words of 655 total
…may assume that the services provided by the centre are slapdash. Obviously, if a ramshackle library is providing a consistently good service then its users will become convinced of its quality - but it may take longer to convince them. The problem of perishibility is sometimes overcome by pricing strategies or other incentives to use the service at 'unpopular' times (eg cheap rate phone calls, or guarantees of faster service at certain times of day).