The Marketing Strategies This section of the marketing plan provides the marketing objective, the selected target market, the selected services, our marketing statement and our promotional recommendations. Goals tell were a business wants to go; strategy answers how to get there. Every business must tailor a strategy for achieving its goals. The strategy must then be refined into specific programs that are implemented efficiently and corrected if they are failing to achieve the objectives. Michael …
showed first 75 words of 10494 total

showed last 75 words of 10494 total
…Immutable Branding. Ries and Ries say that family of branding is good, while family branding takes away from the product. Marlboro follows many of the suggestions made by Ries and Ries. Marlboro has a unique and one of a kind name that helps set it apart from other cigarettes. Marlboro also owns a word, that word is rugged. The cowboy, who embodies a sense of a great American tradition, represents this ruggedness. There are ma