1. Introduction In order to identify, analyse and evaluate the major differences along the supply chain between the business-to-business (B2B) and the business-to-consumer (B2C) marketing in the manufacture and retailing of fast-moving-consumer-goods, it is important to define the different terms. According to Wright, the supply chain can be defined as 'the entire network of suppliers, factories, warehouses, distribution centres and retailers that participate in the process from raw materials to finished products.'(www.…
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showed last 75 words of 3477 total
…Tab/>Morris, M., Pitt, L. and Honeycutt, Jr E. (2001) Business-to-Business Marketing: A Strategic Approach, Thousand Oaks, Calif: Sage Publications *<Tab/>Wright, R. (2004) Business-to-Business Marketing: A Step-by-Step Guide, Harlow: Financial Times Prentice Hall Internet: *<Tab/>http://www.blackwell-synergy.com *<Tab/>http://www.graduateopportunities.com *<Tab/>http://www.marcam.com *<Tab/>http://www.soltempo.com