I believe the definition of Marketing is the all-embracing functions that link a company with customers' tastes to get the right product to the right place at the right time in the most cost effective manner. KHE describes Marketing as the occupation that consists of individual and organizational activities that facilitate and expedite the satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas. SmallBiz.com …
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…did not employ advertising specialists. Interactive Marketing includes Market planning, Market research and providing a market analysis. References: Blake Wilkins. Marketing Environments. 2004. Retrieved April 9, 2006 From: http://www.lib.berkeley.edu/TeachingLib/Creating_a Marketing_env.cia/1a.pdf Ellon Simon. . Associated Press. Retrieved April 10, 2006 From:www.smallbiz.nsw.gov.au/smallbusiness/Resources/Business+Tools/Glossary+of+Business+Terms/ Andrew Noe. 2003. One: Topic: Marketing Fundamentals. Retreived April 11, 2006 From: https://mycampus.phoenix.edu/secure/resource/resource.asp