The analysis of marketing concept Marketing nowadays has occupied a more and more important position in organisations, even in the world's economics. The success of an organisation may deeply affected by marketing. Inevitably, some arguments are formed along with the marketing development, such as 'it is argued that the marketing concept is a force, which should pervade the whole organisation and as such is an integral part of the strategic management process '. In this …
showed first 75 words of 1866 total

showed last 75 words of 1866 total
…the three pillars support the modern marketing concept. Bibliography: Kotler, P(2003) Marketing Management. International Edition.11th Edition. Prentice Hall Dennis,A. Ray.B(1995) Marketing Principles&Practice. 2ndEdition. Pitman publishing, London. Baker,MJ(2000) Marketing Strategy and Management. Macmilan. Peter Druker, Management: Tasks, Responsibilities, Practices(New York: Harper and Row, 1973), pp.64-65 Chapman, D&Cowdell, T(1998) New Public Sector Marketing. Pitman publishing, London. Sam Hill and Glenn Rifkin(1999), Radical Marketing, HarperBusiness. New York.