The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO Introduction Vermont Teddy Bear Company was founded in 1981 by John Sorinto selling handsewn bears out of a pushcart in the streets of Burlington, Vermont. Since this time, the company[s focus has been to design, manufacture, and direct market the best teddy bears made in America using quality American materials and labor. Until 1994, Vermont Teddy Bear experienced a great deal of success and profitability. …
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