Conseco Inc. Conseco was incorporated in 1979 as a life insurance holding company, with the sole business activity of raising capital. It has grown over time to become one of the leading sources of insurance, investment, and lending products in the United States. Conseco has approximately $95 billion in managed assets, 13 million customers, and 14,500 employees. The firm is ranked 231 on the Fortune 500 list, with revenues of $8.3 billion in 2000. This case not will answer four questions pertaining to …
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…at the issue of marketing this program. As mentioned before, there was a possiblilty of this program being sold to other companies. I don't see why they can't capitalize on their success and make some money off it. McNutt, should take charge and establish a team responsible for finding clients for them. If this new program is a success, then I don't see how this new program won't be a big money maker for Conseco.