The Objectification of Women in Advertising: What are the Affects on Society ?

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The Objectification of Women in Advertising: What are the Affects on Society ? Modern Advertising is an annual multi-billion Dollar business in America. Advertising is everywhere - in magazines, on television, in movie theaters, on countless web pages, on busses, in subways and on milk-cartons. In fact, advertisements are so common in our times that we don't even realize we are looking at them anymore. They invade not only our mailboxes, but our minds and in …

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…John Trimbur. 4th ed. New York: Longman, 2001. 193-196 O'Rourke, Ryan. "Relationship among Sexually Suggestive Advertising, Advertising Evaluations, Body Attitudes, and Self-Esteem in Female College Students." Ed. Dr. Shyam Sundar Sethuraman. Penn State University. 16 July 2003 < http://www.psu.edu/dept/medialab/research/sexsugadeval.html> Lucas, Scott A. Ph.D. <www.genderads.com> Zarchikoff, Rebecca. "Looking Through the Years at Women's Place in Advertising." <http://kafka.uvic.ca/~rzarchik/women.html>