The Newspaper 'Habit' and The Internet

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Theory, Practice and the Daily Click: The Migration of the Newspaper Habit to Online News Media Generations of armchair media critics have noted the power of "the newspaper habit" on the lives of readers -- a phenomena only recently verified by empirical research. But marketers in the exploding world of new media didn't wait for research. Thousands of "dot-coms" and Internet news sites have appeared in an attempt to lure newspaper readers to the online …

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…media00rpt.htm. [December 12, 2000]. Peng, F. Y., Tham, N. I., & Hao, X. (1999). Trends in online newspapers: A look at the U.S. Web. Newspaper Research Journal, 20, 52+. Pillar, C. (2000, Aug. 18). Web news sites fail to click: Online media attract millions of "eyeballs," but few sites have figured out how to turn a profit. Los Angeles Times. Rosenstein, A. W., & Grant, A. E. (1997). Reconceptualizing the role of habit: A new model of television audience act