The NBA in Canada
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ESSAY DETAILS
Words: 1773
Pages: 6
(approximately 235 words/page)
Pages: 6
(approximately 235 words/page)
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THE NBA IN CANADA
When the city of Toronto was granted an NBA franchise, the team was faced with a very unique challenge. How can a team, which plays a winter sport, effectively market itself in a hockey-crazed country? Although basketball was popular in small pockets around the province despite the lack of an NBA team, most sports fans were hockey fans first and foremost. Critics claimed that Canadian teams lacked the essential requirements to …
showed first 75 words of 1773 total
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showed first 75 words of 1773 total
showed last 75 words of 1773 total
…shown a willingness to pay top dollars to keep players within Canada. When the Vancouver Grizzlies franchise floundered in a frenzy of debt and financial struggles, many echoed sentiments discouraging the expansion of the NBA into Canada. But as the Raptors franchise continues to flourish, it is evidently proven that a Canadian city holds the prerequisites of fan support, corporate partnership and backing, and the free agent signing ability to maintain a profitable NBA organization.
…shown a willingness to pay top dollars to keep players within Canada. When the Vancouver Grizzlies franchise floundered in a frenzy of debt and financial struggles, many echoed sentiments discouraging the expansion of the NBA into Canada. But as the Raptors franchise continues to flourish, it is evidently proven that a Canadian city holds the prerequisites of fan support, corporate partnership and backing, and the free agent signing ability to maintain a profitable NBA organization.
