The Media as an Institution

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…upon the other social institutions, but also mirrors the trends occurring in these other institutions. As Australian society and culture continues to change so will the media evolve to accommodate for its needs. Bibliography Stafford, C, and Furze, B.(eds) 1997, Society and Change, 2nd edn, Macmillion, Melbourne. Giddens, A. 1989, Sociology, Polity Press, London. Plato, Phaedrus. Brown, J.A.C. Techniques of Persuasion, From Propaganda to Brainwashing, Penguin Books. Handy, C.B. 1976, Understanding Organisations, Pelican Books