In order to achieve the marketing objectives, a corporation needs to have a strategy that includes different elements, the various parts of the marketing mix. The marketing mix reminds the corporation to get the balance right between the different elements. It is easy to assume that one part of the marketing mix is wrong when, in fact, it is another. Marketers have fours tools to use to develop an offering to meet the needs of …
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showed last 75 words of 684 total
…are going to the movies. Also the location is close to a form of public transportation, e.g., bus station. In conclusion, these are the four main tools that organizations use to develop offerings to satisfy their targeted market. If the marketing mix does not meet the customer's needs, they will not be satisfied, and if they are not satisfied the corporation offering the product or service is unlikely to be meeting its own objectives.