The Market for Ice Cream in America Creamy Opportunities for a Chilly Market
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ESSAY DETAILS
Words: 3961
Pages: 14
(approximately 235 words/page)
Pages: 14
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
Executive Summary
The ice cream market in the United States is continuously expanding and changing. The magnitude of ice cream marketers varies tremendously, ranging from the small family-owned ice cream parlors to the large manufacturers of ice cream that is sold in grocery stores. Despite the variance of distribution methods and business types, a primary reality of importance remains the same: ice cream is a popular treat among most Americans. Therefore, before entering the market,
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showed first 75 words of 3961 total
showed last 75 words of 3961 total
lt;Tab/>Intini, John (2004, June 7). Money's worth. Maclean's, 117(23), 62. 6.<Tab/>Larson, P. (2004). Latin American franchises explore U.S. markets. Franchising World, 36(3), 23-26. 7.<Tab/>Rea, Amy C. (2004). Screaming for ice cream. Prepared Foods, 173(4), 21. 8.<Tab/>U.S. Census Bureau (2004). U.S. interim projections by age, sex, race, and Hispanic origin. Retrieved July 26, 2004 from the World Wide Web: http://www.census.gov/ipc/www/usinterimproj
lt;Tab/>Intini, John (2004, June 7). Money's worth. Maclean's, 117(23), 62. 6.<Tab/>Larson, P. (2004). Latin American franchises explore U.S. markets. Franchising World, 36(3), 23-26. 7.<Tab/>Rea, Amy C. (2004). Screaming for ice cream. Prepared Foods, 173(4), 21. 8.<Tab/>U.S. Census Bureau (2004). U.S. interim projections by age, sex, race, and Hispanic origin. Retrieved July 26, 2004 from the World Wide Web: http://www.census.gov/ipc/www/usinterimproj