What do we mean when we refer to segmenting a market?This refers to breaking down the characteristics of marketing. The marketing concept creates a philosophy that is essential to meeting visitors demands.why do we segment the tourism market.It serves to highlight the breadth, depth, and differences to be found among individuals and groups of tourists. Identify and provide examples of the common approaches to segmenting the tourism market. Group variables : geographic characteristics, …
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showed last 75 words of 299 total
…industry? A number of social trends has led to an increase in the size of the single traveler segment. Traveling alone costs more.Why should the topic of customer service be important to tourism service suppliers? Tourism organizations must then meet new customer expectations by satisfying their wants and needs. Every component of the tourism industry is service - oriented. The tourism market has become more competitive, service quality has become critical for tourism suppliers.