Introduction <Tab/>Nowadays, mostly servicing industries' focus is not just on financial indicators but it covers also non-financial indicators to take advantage of key internal and external opportunities and respond to these opportunities promptly. Service quality had been studied extensively by many researchers in relation to service organizations. Improving on service quality leads to customer satisfaction, promotes customer loyalty and gains customers' confident because servicing industry have high customer involvement. Parasuraman, …
showed first 75 words of 1867 total

showed last 75 words of 1867 total
…and organization. The hospital sector focuses on quality because their work field involves lives! Nothing is more precious then to be alive. Money can never evaluate a live thus hospitals personnel should treat every individual fairly with quality services. In conclusion, Parasuraman, Zeithamel and Berry's findings is a good reference for companies that are actively involve in the servicing industry. Companies can always use the 5's service quality dimension to measure their company's service quality.