The Globalization of Markets Theodore Levitt writes, "Companies must learn to operate as if the world were one large market-ignoring superficial, regional and national differences" in the Harvard Business review. He further states that there are, "differences in national and international preferences. Gone are the days when a company could sell last year's models or lesser versions of advanced products in the less developed world and gone are the days when price margins, and profits …
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showed last 75 words of 421 total
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