The following case analysis describes and analyzes Sony's strategies used in launching the PlayStation - a gaming console that became one of the most popular gaming systems in the game industry. Sony's PlayStation story started with Nintendo Co. that wanted to incorporate CD-ROM (Sony's technology) into their gaming system. Sony agreed to create the PlayStation, a system that would allow playing games from a CD-ROM drive. However, the two companies couldn't agree with the conditions …
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…the company power shift down to the departments, Sony can be better prepared in the future as to how they do business and what businesses to enter. References Pearce, J., Robinson, R. (2000). "Case 21: The Games Sony Plays". Strategic Management: Formulation, Implementation, and Control. (7th Ed.). McGraw-Hill Porter, M., E. (1998). "Competitive Advantage: Creating and Sustaining Superior Performance." Free Press. Sony Electronics. (1998). "Environment Safety". Retrieved October 21, 2002 from http://www.sel.sony.com/SEL/esh/fy98/waste.html