The Facial Tissue Giants
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ESSAY DETAILS
Words: 750
Pages: 3
(approximately 235 words/page)
Pages: 3
(approximately 235 words/page)
Essay Database > Literature > English
showed first 75 words of 750 total
showed last 75 words of 750 total
of retail facial tissue in the United States is difficult, time-consuming and costly. Estimates of the cost of constructing a tissue manufacturing plant range from $80 million to $180 million for equipment, and $80 million for land and a facility. Advertising and promotional expense for a new brand would exceed $25 million over a three-year introductory period. With these high barriers to entry, the two facial tissue giants are confidently secure in their position of the facial tissue market.
of retail facial tissue in the United States is difficult, time-consuming and costly. Estimates of the cost of constructing a tissue manufacturing plant range from $80 million to $180 million for equipment, and $80 million for land and a facility. Advertising and promotional expense for a new brand would exceed $25 million over a three-year introductory period. With these high barriers to entry, the two facial tissue giants are confidently secure in their position of the facial tissue market.