Abstract An experiment was conducted, under laboratory conditions, to investigate if the effect of self-reference enhances the human memory's ability to recall information and to investigate the effect of structural and semantic encoding. The participants were conveniently chosen from a second year class of ACD undergraduate psychology students, with no predetermined conditions. A computer program randomly displayed words, which the participants were asked one of two questions. One question was regarding the physical appearance of …
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…amp;gt;27<Tab/>80%<Tab/>40% 9<Tab/>Male<Tab/>28<Tab/>90%<Tab/>10% 10<Tab/>Male<Tab/>23<Tab/>100%<Tab/>60% 11<Tab/>Male<Tab/>19<Tab/>90%<Tab/>70%