THE BOEING COMPANY: STRATEGIC AUDIT I. CURRENT SITUATION A. Current Performance Boeing performance has been outstanding for the past few years. Their Return on investment rose from three percent to 6 percent from 1998 to 1999, but it did drop to five percent in 2000. In 1996 Airbus claimed 42% of the market share, while Boeing had 64%. Boeing is looking at falling below the 50% mark. Boeing's profits have been doing quite well. They have risen drastically in the past few years, …
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…of the United States. 7th ed. Lanham: Bernan, 2001. The Boeing Company 2000 Annual Report. <http://www.boeing.com/companyoffices/financial/finreports/annual/00annualreport> Toutant, Charles. "Five Years After TWA 800 Crash." American Lawyer Newspapers Group, INC July 23 2001. Von Bergen, Jane M. (2005): "Affair sinks Boeing's CEO," The Philadelphia Enquirer (March 8, 2005). <http://www.philly.com/mld/inquirer/11076595.htm> Whiting, Meridith A. "Hiring Workers with Disabilities." Across the Board Nov/Dec 2001: 87-88.