The A Team: December 17, 2003 Abstract A case analysis has been prepared to address the strategic marketing issue of retaining and expanding the customer base for Subway Sandwich Shops. The analysis includes several strategies that Subway could employ to maintain and expand its customer base; aggressively advertise on the Internet, expand its hours of operation, market to adults with children, and build upon its benefits of tasty offerings and individual choice of how the sandwich is …
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…isCached=n&ipCnt=0 Skinny on QSR: chains get wise, wealthy on good health. (2003). Nation's Restaurant News, 37(7). Retrieved December 14, 2003 from RDS Business Reference Suite: http://rdsweb1.rdsinc.com/texis/rds/suite?Session=3fd357aca|BNI%2CTBL%2CBMP&isCached=n&ipCnt=0 Subway (n.d.) Frequently asked questions. Retrieved December 7, 2003 from http://www.subway.com/subwayroot/AboutSubway/subwayFaqs.aspx Valenti, C. (2003). Growth to go. ABC NEWS on the Web. Retrieved December 7, 2003, from http://abcnews.com