Targeting minorities is not exploitative 1. Definition 1.1 Marketing Marketing is all about "creating" a satisfied customer. Marketing activities touch and shape people's lives everyday everyplace. Another, marketing activities are often the most visible decisions in a firm because marketing takes place at the "cutting edge" between an organization and its customers. Customers are notoriously lacking in fore sight. Ten or fifteen years ago, how many of us were asking for cellular telephones, fax machines and copies …
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showed last 75 words of 912 total
…calls for segmentation and targeting that serve not just the interests of the company but also the interest of those targeted (4). In sum, we can say that marketing remains possible wherever it is not exploitative and legal. (1)Gary Hamel and C.K. Prahlad, (1994) Seeing the future first, Fortune, sep 5th. (2)Source: U.S. Census Bureau, Economic Census - http://factfinder.census.gov/ (3) (4)Kotler, P. Marketing Management: Analysis, Planning, Implementation and Control, Prentice Hall: New Jersey