Target.Direct: Customer Purchasing Satisfaction in E-commerce - This case study describes issues associated w/ customer satisfaction in e-commerce purchasing in reference to Target.Direct
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ESSAY DETAILS
Words: 856
Pages: 3
(approximately 235 words/page)
Pages: 3
(approximately 235 words/page)
Essay Database > Business & Economy
Introduction
"No matter what you are shopping for, Target.Direct has something to fit your style": Target.Direct self-advertises. Target.Direct, the direct merchandising and electronic retailing division of Target Corporation, successfully combines the e-commerce and direct marketing operations of Target, Marshall Field's and Mervyn's. Target.Direct not only combines Target.com, Fields.com and Mervyns.com, it also recently added Amazon.com, with one simple checkout.
In this paper I am going to explain …
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showed first 75 words of 856 total
showed last 75 words of 856 total
…and direct marketing operations of Target, Marshall Field's, Mervyn's, and Amazon.com, at one site, with one simple checkout. Through this collaboration Target.Direct has effectively addressed and handled the issues associated with customer satisfaction of purchasing online: purchasing capabilities, product variety, re-finding a product, customer service, ease of checkout, returning merchandise. REFERENCES Target.Direct Company Information: Target Corporation http://target.com/targetdirect_group/company/index.jhtml Target.Direct: Return Policy Target.Direct: Target.Direct:
…and direct marketing operations of Target, Marshall Field's, Mervyn's, and Amazon.com, at one site, with one simple checkout. Through this collaboration Target.Direct has effectively addressed and handled the issues associated with customer satisfaction of purchasing online: purchasing capabilities, product variety, re-finding a product, customer service, ease of checkout, returning merchandise. REFERENCES Target.Direct Company Information: Target Corporation http://target.com/targetdirect_group/company/index.jhtml Target.Direct: Return Policy Target.Direct: Target.Direct:
