TA-Orange a Case Study

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Abstract In 2001, Thailand signed an act with the World Trade Organization (WTO) in which they promised to liberate the Telecommunication Industry by the year 2006. The purpose of this act was to promote free and fair composition under their government. This action evolved into a mobile-phone battle among the companies interested in establishing a market. Among these companies, TelecomAsia-Orange, a joint venture between Thai companies CP group and TelecomAsia and France's Orange SA. Some of the …

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…net 2. Crispin, Shawn W., Thai Mobile-Phone Market is Locked in Price War; WSJ, New York, N.Y; Apr 24, 2004. 3. NO author, SHIN Corp. retrieved on 07 May 2004 from: http://www.shinawatra.com/eng/IR/annual_ais/2001_content/aisEm.pdf 4. No authour, Primetrica Inc. retrieved on 06 May 244 from: http://www.telecomasia.net/telecomasia/survey/surveyList.jsp?viewResults=1 5. Ginsbug, Dan, retrieved on May 06, 2004 from http://www.amdocs.com/hotnews.asp?news_id=323 6. www.orange.co.th 7. www.cit-online.com