Multi-Attribute Model The ABC model of attitude assumes that a consumer's attitude (evaluation) of an attitude object (A◦) will depend on the beliefs he or she has about several or many attributes of the object. The use of multiattributes model implies that an attitude toward a product or brand can be predicted by identifying these specific beliefs and coming them to derive a measure of the consumer's overall attitude. Most researchers agree that an attitude …
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showed last 75 words of 1338 total
…their menu items to help you balance the McDonald's meal with other foods you eat. Their goal is to provide you with the information you need to make sensible decisions about balance, variety and moderation in your diet. All the nutrition information could be found in the website. The objectives of the above are to attract new customers, encourage existing customers to visit more often, to build brand loyalty and to create enduring profitable growth.