IS STRATEGIC CORPORATE PLANNING RELEVANT IN THE 21ST CENTURY? This essay will discuss the benefits of corporate strategic planning. Firstly, we will look at what strategy is, and why strategic planning is important to an organisation. Secondly, what types of strategic models are used for planning, and finally given that organisations are increasingly complex and market dynamics are constantly changing is there a need for strategic corporate planning in the 21st century. It is hard …
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showed last 75 words of 1596 total
…the edge of chaos" Richard T. Pascale. Ivey Business Journal, Jan 2001 v65 i3 p64 "The failure of strategy: It's all in the execution" Eric Beaudan, Business Horizons, July 2001 v44 i4 p13 "What Makes a Strategy Brilliant?" Brian Huffman. Journal of Business Strategy, Jan-Feb 1995 v16, p16 "Sun Tzu and Machiavelli on Strategy" Pearson Education, 2002, 6th Edition "Exploring Corporate Strategy" Gerry Johnson and Kevan Scholes Management Review, April 1997 v86 n4 p8(6) "the essence of strategy" Tom Brown