Introduction In the following document a detailed strategic plan for a DVD company will be presented. It will demonstrate the ways in which the company's performance could be improved. It will consider details on Technical, Financial, Sales, Marketing and Production aspects of the product and company. Why have a strategy? [1,2, 14, 15] It is vital that an organisation has a shared sense of direction, knowing what needs to be changed and also how those changes will be …
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…disctronics.co.uk/technology/dvdintro/dvd_intro.htm, 31 January 2002 12.<Tab/>Graham Sharpless, DVD: An Introduction, January 2002 13.<Tab/>Brian Eggins, Biosensors, an introduction, John Wiley & sons, 1996 14.<Tab/>P. Dobson, K. Starkey, The Strategic Management Blueprint, 1993 15.<Tab/>Micheal Porter, What is strategy, 1996 16<Tab/>Robert M. Grant, Contemporary Strategy Analysis, 4th Ed (14 November, 2001) Blackwell Publishers; ISBN: 0631231366