Implementation strategy - 1992 Executive Summary: Apple Computer's implementation strategy in 1992 was to gain market share through the expansion of the Mac business, expand into corporate enterprise computing, and diversify into related technologies that leveraged Apple's strengths in software. According to the Executive Management Team (EMT) of John Sculley, Michael Spindler, and Joe Graziano et. al, gaining market share could be done by lowering prices and costs to attract a larger number of users. By making …
showed first 75 words of 1815 total

showed last 75 words of 1815 total
…is to integrate change it a way that it maintains the aura of creativity and innovation. People Management Practices: The people management practices within Apple can be improved with some additional changes. Among these changes are increases in the diversity of the backgrounds of the executive management and board of directors. For example, a greater number of directors from public service, academia, and scientific settings; a greater percentage of executives with ethnic minorities and women.