Table of Contents 1. Introduction1 2. Environmental Scanning1 2.1Societal Environment2 2.2Task or Industrial Environment5 2.3Internal Environment5 3. Outward-In-Approach6 4.Societal Environmental analysis7 4.1PEST Analysis7 4.2Scenario Analysis10 5.Industry or Task Environment10 5.1Porter's Approach10 5.2Strategic Group13 5.3Competitive Intelligence14 6.Internal Environment15 6.1Resource-Based Approach15 6.2Value Chain Analysis16 7.SWOT Analysis19 8.Conclusion20 Reference 1. Introduction Strategic management has four basic elements such as environmental scanning, strategic formulation, strategic implementation and evaluation and control. Exhibit 1 shows the interaction between these elements. Exhibit 1. Basic Elements of the Management …
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showed last 75 words of 4298 total
…Knowledge Economy, Wiley, Germany Pearce John A. II, Robinson Richard B. Jr., 2003, 8th Edition, Formulation, Implementation and Control of Competitive Strategy, McGraw-Hill Higher Education, New York Pettigrew, R. 1996, Strategic and environment analysis - Introduction to Corporate Strategy. MacMillan Press Ltd Wheelen Thomas L & Hunger David J., 2002, 8th Edition, Strategic Management and Business Policy, Addison Wesley, New Jersey Johnson Gerry & Scholes Kevan, 1993, 3rd Edition, Exploring Corporate Strategy Text and Cases, Prentice Hall, New York