Strategic Analysis of Jet Blue Airlines Executive Summary JetBlue is a company built on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service. The company began with the goal to eliminate many of the complexities and asininities of commercial air travel and set a new standard for customer service. Thus far the company has flown beyond these goals and everyone's expectations while returning a handsome profit to whomever chooses to invest in …
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…)Aviation Daily Winners' Circle (2001)Travel Agent Magazine Top Ten Entrepreneurs (2000)Business Week Travel Industry Innovator (2000)Time 25 Most Influential Executives of 2000Business Travel News Top 20 Most Influential People In Aviation (2000)Aviation Daily Winners' Circle (2000)Travel Agent Magazine JETBLUE AIRWAYS TRAFFIC RESULTS October 2002 October 2001 % Change Revenue passenger miles (000) 642,147 299,784 114.2 Available seat miles (000) 792,629 415,201 90.9 Load factor 81.0% 72.2% 8.8 pts. Revenue passengers 549,612 257,484 113.5 Departures 4,307 2,270 89.7 YT-D 2002 Y-T-D 2001 % Change Revenue passenger miles (000) 5,460,109 2,530,332 115.8 Available seat miles (000) 6,566,666 3,252,810 101.9 Load factor 83.1% 77.8% 5.3 pts. Revenue passengers 4,565,381 2,447,391 86.5 Departures 35,081 20,821 68.5 SOURCE: JetBlue Airways Corporation