AN EXPLORATION OF THE INTERNATIONAL BUSINESS STRATEGIES OF STARBUCKS COFFEE COMPANY Starbucks Coffee Company is the leading retailer, roaster, and brand of specialty coffee in the world. In the company's fiscal report for the year 2001 company officials revealed that on top of the 4,790 stores that they already have world-wide, they plan to add at least 1,200 units in fiscal year 2002.[1] A full one-third of these new retail stores will be located in international markets. How did …
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…Development. 24 Nov 2001; <http://www.starbucks.com/aboutus/internationaldev.asp>. Smith, Orin. About Us: ICMS F. A. Q. 24 Nov 2001; <http://starbucks.com/aboutus/ICMSfaq.asp>. "Starbucks Reports Record Fourth Quarter and Fiscal 2001 Results." Nasdaq News: November 15, 2001. Exhibit A: "An Unforgettable Experience." A letter describing the international phenomenon that Starbucks has become, written in October 2000 by Starbucks Founder and Chairman, Howard Schultz. Exhibit B: Map and list of international stores as of October 1, 2000.