Sport-Trax Case Study:SWOT analysis, DMU relationships analysis, marketing strategies and recommatation for the Sport-Trax
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Words: 3612
Pages: 13
(approximately 235 words/page)
Pages: 13
(approximately 235 words/page)
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Sport-Trax Case Study
SWOT Analysis of Sport-trax
Strength
1.<Tab/>Sport-trax is concentrated on the installation of running track, which means they are the expert of it, and they share the market with other two companies, which means they are the market leader. Those two company positions add the good will of Sport-trax, which means they are easily to gain the customer's confidence and trust to them.
2.<Tab/>
showed first 75 words of 3612 total
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showed first 75 words of 3612 total
showed last 75 words of 3612 total
lt;Tab/>http://www.zi-biz.be/zint/dvp_articles.ReturnBlobLibrary?PdfId=8 [accessed 29/10/2003] <Tab/>Baker M. J., 1991, The Marketing Book, 2nd Edition, London: Butterworth-Heinemann <Tab/>Stanton W. J., Etzel M. J., Walker B. J., 1991, Fundamentals of Marketing, 9th Edition, London: McRRAW-HALL <Tab/>Kotler P., Armstrong G., Saunders J., Wong V., 2001, Principles of Marketing, 3rd Europena Edition, London: Prentice Hall
lt;Tab/>http://www.zi-biz.be/zint/dvp_articles.ReturnBlobLibrary?PdfId=8 [accessed 29/10/2003] <Tab/>Baker M. J., 1991, The Marketing Book, 2nd Edition, London: Butterworth-Heinemann <Tab/>Stanton W. J., Etzel M. J., Walker B. J., 1991, Fundamentals of Marketing, 9th Edition, London: McRRAW-HALL <Tab/>Kotler P., Armstrong G., Saunders J., Wong V., 2001, Principles of Marketing, 3rd Europena Edition, London: Prentice Hall