Specific Features of Financial Services Marketing
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Words: 2554
Pages: 9
(approximately 235 words/page)
Pages: 9
(approximately 235 words/page)
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1.Specific Features of Financial Services Marketing
It has been suggested that there are two characteristics, which are specific for financial services marketing. The first one would be fiduciary responsibility and the second one is the two-way information flows.
1.1Fiduciary Responsibility
Fiduciary responsibility is one of the most important features within the financial sector. It has been described through Arthur Meidan as "the responsibility of any financial services organisation to guard the interests of its customers".
showed first 75 words of 2554 total
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showed first 75 words of 2554 total
showed last 75 words of 2554 total