1. What are the SWA mission, vision and goals? Are they well defined? <Tab/>Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. As stated from their web site. Southwest Airlines (SWA) began June 18, 1971; SWA first operated its first routes between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher founded the company, there goal was to …
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showed last 75 words of 1343 total
…up against some benchmark that requires us to make a major decision we review our strategic definition of the airline and decide whether we depart from it. Southwest Airlines is in a very strong position and all its activities suggest that it will stay in this state for a long time to come. RESOURCES Web site www.iflyswa.com<Tab/> (text book) (wright amendment) Web site http://www.yenra.com/southwest-airlines