Business Essentials-Unit 4 Southwest Airlines: How One Airline Positions Itself in a Competitive Market Southwest Airlines is a different kind of airline. It has positioned itself in this manner from inception in 1971. It has defined both its internal and external customers and is committed to them as a business. More importantly, this company has taken on the concept of keeping its employees happy and it will have good outcomes. This has proven to be true. One …
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…customer_service_commitment/customer_service_commitment.html>. "The "LUV" Airline." 16 03 2003. Southwest Airlines. 17 Apr 2004. <http://www.southwest.com/swa_people/030203_swa_people.html>. "We Weren't Just Airborne Yesterday." 11 03 2002. Southwest Airlines. 17 Apr 2004. <http://www.southwest.com/about_swa/airborne.html>. Allanbaugh, Eric. "Deliberate Success: Realize Your Vision With Purpose, Passion and Performance." Allenbaugh Associates, Inc.. 17 Apr 2004. <http://www.allenbaugh.com/gems/3-SouthwestAirlines.pdf>.