Sony & Pioneer Company Comparison

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Introduction Sony and Pioneer are tow of the most prominent companies in the consumer electronics industry today. They are head-to-head competitors on many similar products in the industry also. Sony is a much larger and older company than Pioneer, with Sony penetrating many areas that Pioneer has yet to explore. Sony is about 20 years older than Pioneer. Sony began in 1946, and Pioneer started in 1966. We will be looking at the overall make-up of these two …

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…some time. REFERENCES Best Buy. In-store visit. Evansville, IN. Darby, Ian. (2000) . Marketing. London. Jan. 20, 2000. Dausen, Chester. (2000) . Pioneer's Uncharted Territory. Far Eastern Network Review. Vol. 163, issue 10. Hoovers.com/sony (2000). [Online]. Hoovers.com *http:// www.hoovers.com/sony * [2000, April 6]. Li, Kenneth. (2000) . The Standard. Marketing. March 6, 2000. Pery, Christine. (2000) . Videoconferencing. Network World. March 13, 2000. Pioneer. (1998-2000). [Online] . http://www.pioneerelectronics.com [2000, April 7]. Report Gallery. (1999) . [Online] . http://www.reportgallery.com [2000, Mar. 29]. Sony. (1998-2000). [Online] . http://www.sony.com [2000, April 7]. ------------------------------------------------------------------------ **Bibliography**