The Stereotyping of Women in the Media: Gender Roles, Personal Dissatisfaction and Issues of Patriarchy- Who Is Really to Blame? We live in a consumer world. Everything we do and perhaps everything we are is based on consumption and commodity. Daily life has become a constant juggle of products and services - needs verses wants. People and objects become interchangeable. People become identified and classified with material goods. While advertising and the consequential high levels …
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showed last 75 words of 2561 total
…Women, Journal of Communication 42 (3) Summer, 108-133. Spears, G. and Seydegart, K. The Portrayal of Sex Roles in Canadian Television Advertising. Ottawa: Commissioned by the Canadian Radio-Television and Telecommunications Commission, 1985. Wolf, Naomi. The Beauty Myth: How Images of Beauty are Used Against Women. William Morrow and Company, Inc. New York, 1991. Zarchikoff, R. Patriarchy and Power: Looking Through the Years at Women's Place In Advertising. August 11, 2001/ June 09, 2003. Media Watch. November 03, 2004. http://kafka.uvic.ca/~rzarchik/interview.html