Social desirability and the manipulation of self-concepts. How the pressures of others can contribute to a shift in self image.

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People crave success. Kunda and Sanitioso (1989) stated that our self-concept is malleable, that the desire to be more like others is enough for us to make subtle changes to our self-concept. 102 university students were each assigned to one of two groups. Each group was informed that either extraversion or introversion was responsible for academic success by way of fictitious study. They were then asked to rate the strength of characteristics in themselves. It was found …

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