Secondary Data Review of SERVQUAL Studies

View Paper
ESSAY DETAILS Words: 1919
Pages: 7
(approximately 235 words/page)

Essay Database > Business & Economy
Secondary Data Review of SERVQUAL Studies Doug Hass RES341 Ms. Janine Garrard 4 February 2004 Customer Service and its Effects on Customer Retention at ImageStream Executive Summary of Original Proposal ImageStream Internet Solutions, Inc. is a privately held company in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for network and Internet applications. ImageStream products are used by Internet service providers (ISPs), governments, schools, and businesses in more than 75 countries around the …

showed first 75 words of 1919 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed last 75 words of 1919 total
…Tax, Stephen S. and Brown, S. (1998). Recovering and learning from service failures. Sloan Management Review, 40, 75-88. Tax, Stephen S., Brown, S.and Chandrashekar, M. (1998). Customer evaluations of service complaint experiences: implications for relationship marketing. Journal of Marketing, 62, 60-76. Weinstein, Art and Johnson, W. (1999). Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications. Boca Raton: CRC Press. Zeithaml, Valarie A., Berry, L. and Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60, 31-46.