Introduction Syndicate Consulting has been working with Samsung Electronics Mobile Phone Division in developing a strategic agenda and a plan for its effective and rapid implementation. The objective of this project is to implement a series of strategic options to achieve Samsung's vision in the next 5 years, considering the current industry and economic conditions, projected market trends, and the nature of Samsung's strengths and weaknesses. The scope of this study will cover Asia Pacific. Background …
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showed last 75 words of 3362 total
…marketing, public relations and advertising activities that are designed to enhance its reputation to expand into the more matured and affluent market. Implementation Plan <<JT>> Conclusion <<JT>> Appendix Sources 1.MRT Cellular Team of Europe 2.Gartner 3.CNN 4.Economist magazine 5.The Forrester Brief 6.Harvard Business Review 7.Samsung Electronics website 8.Nokia website 9.Motorola website 10.Sony website 11.Business Week 12.McKinsey Quartely Reviews 13.AC Nielsen Consumer surveys 14.Red Herring magazine 15.Business 2.0 magazine