Samsung- SWOT Analysis A financially crippled giant 6 yrs ago, associated with cheap me to tv's and microwaves. From 1997 debt has shrink from $10.8bn to $1.4bn (source Tech Biz research). Overall cut 24000 employees and sold $2bn non core biz. Thrives in low margin consumer electronics Favors hardware over software Makes everything itself High definition phones Feature jammed gadgets Global Market Share (Data - Gartner June 03)- Cell phones Nokia 36% Motorola 15% Samsung 10% Siemens 8% Global sales 10.4bn operating …
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