MARKETING PRINCIPLES: TRADING AND EXCHANGE MAJOR ASSIGNMENT 3 Word Count: 2009 ABSTRACT/EXECUTIVE SUMMARY: Groove Daddy Records (GDR) is a small Australian dance label that value innovation and creativity and is aspiring to become leaders in the dance music market. At this point in time, GDR must outline a marketing strategy (within its budgets) in order to achieve its marketing objectives for the coming financial year. Cheyne has outlined the marketing objectives for the coming financial year. …
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showed last 75 words of 2784 total
…of Marketing in the Music Industry, University of South Australia, SA b.Kotler, P. Adam, S. Brown, L. Armstrong, G. 2001, Principles of Marketing, Prentice Hall, NSW c.McCarthy, E.J., Perreault, W.D., Quester, P.G., Wilkinson, J.W., Lee, K.Y., 1994, Basic Marketing: A Managerial Approach, Irwin, Australia d.Miller and Layton, 2000, Fundamentals of Marketing, McGraw Hill, NSW e.Stanton, W.J., Miller, K.E., Layton, R.A., 1994, Fundamentals of Marketing, McGraw Hill, NSW