MEMORANDUM TO: Renuzit Senior Management FROM: --------------- DATE: 15 May 2004 SUBJECT: Internet promotions within Renuzit's IMC Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributor, or the ultimate consumer with the primary objective of creating an immediate boost in sales. Consumer oriented sales promotions include coupons, sampling, premiums, bonus-packs, price-off, rebates, contests, sweepstakes, and event sponsorships. These promotions are directed at …
showed first 75 words of 486 total

showed last 75 words of 486 total
…could only improve sales and customer satisfaction. 1) Sales Promotions on the Internet http://www.usenix.org/events/ec98/full_papers/kumar_promotions/kumar_promotions.pdf [Accessed 15 May 2004] This site describes the use of internet, and software needed for the distribution of internet coupons. 2) Renuzit http://www.renuzit.com/ [Accessed 17 May 2004] Site contains information regarding new products, crafts, testimonials, and ideas. 3) Armstrong, Gary - Kotler, Philip (2003) Marketing: An Introduction 7e Upper Saddle River: Pearson Education, Inc.