STARBUCKS CORPORATION 1.0 PROFILE OF THE COMPANY: Starbucks Corporation is a Seattle, Washington based coffee company. Its main core business is to roast and sell whole bean coffee and coffee drinks through its retail outlets spread across USA and other major developed countries in Europe, Middle East and Asia. Schultz started the company in 1985, named Giornale. He got the business concept of retail coffee bars, while on a visit to Italy. He found Italians were adherent …
showed first 75 words of 3014 total

showed last 75 words of 3014 total
…f input raw material, which directly affects the output quality. The growth strategy adopted by Starbucks was mainly successful as it was the innovator of the retail coffee bar concept in USA and also quickly expanded its operations before the entry of new entrants in the industry. It established entry barriers, such as high cost involved in identifying the right supplier of coffee bean and having a well-experienced workforce.