1.0 Executive Summary The first part of this report is the introduction, which explains on the purpose of preparing this report and to find a suitable target market for the new-age alarm clock in Malaysia. In this section, it gives a clear view on the market situation of alarm clock in Malaysia and a brief background on the new alarm clock brand called I-Time. Later, it gives a brief view on I-Time's targeting process. The second …
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…the additional information of the features and the system requirement of I-Time. Table 9 I-Time's System Requirements Min PC Memory RAM<Tab/>128 MB Min CPU Speed<Tab/>Pentium 3 USB Port <Tab/>PC with USB 2.0 Connectivity Windows OS<Tab/>Window 1999/ ME/ 2000/ XP Macintosh OS<Tab/>Mac X v10.3.4 or later (Adapted from: Digital Integrated System Sdn Bhd 2005).